Negotiation Skills

Business is all about negotiation. Negotiation is a key management skill which can significantly improve an individual's ability to manage staff effectively; to achieve the best deal in sales or procurement; to build the possible relationship with your client; to deliver to objectives. Every member of staff, within every department, negotiates every working day of their lives.  But how often do they achieve the best possible outcome? There are three essential elements - preparation, practice and training.

This course provides a proven approach to the negotiation process and will enable staff to develop and practice the skills necessary for successful negotiation in their environment. It will develop them into skilled negotiators who can win in business and at the same time develop and manage key relationships. It’s practical and immediately useful. Theoretical models reinforce new found capabilities in establishing relationships, creative strategies, critical negotiating techniques and behaviours. This results in removing pressure and contention and, finally, developing power.


Who will the course benefit?


Anyone who is involved in formal or impromptu negotiations.


Course Objectives:


To enable staff to understand and maximise the effectiveness of their personal negotiation style. To provide a framework for the planning and conduct of formal negotiations. To enable staff to understand the aims of the negotiation process and to assess its implications.


Course Duration: 2 days


This course will enable delegates to:


  • Understand and identify the range of communication styles used in negotiations
  • Manage important negotiations
  • Prepare, plan and conduct negotiations
  • Develop trust and build great relationships within negotiations
  • Value concessions and when to walk away
  • Consider and select the appropriate outcomes
  • Gain the knowledge that gains them the lead in negotiations
  • Find better deals by removing their own mental limits


Full Course Description:

negotiation skills .pdf
Adobe Acrobat document [321.5 KB]

Contact us

Advocate Training & Consultancy
Fern House The Street Little Totham
Fern House, The Street
Maldon, Essex CM9 8JQ
Phone: 01621 892800 01621 892800
E-mail address:
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